Your farm doesn’t fit in
a dropdown menu.
So we didn’t build one.
The intelligence layer between you and everything your farm touches. Connects Halter, Pasture.io, Xero, weather, and compliance — through WhatsApp. Understands this farm, this farmer, this moment.
Early access — UK dairy farmers
FarmSender
online
Right now, you are the integration layer.
You carry data between every system, every person, and every obligation your farm touches — in your head, on a whiteboard, and in the truck between paddocks.
That’s 10–20 hours a week of admin. £13K–£26K a year being a data clerk instead of a farmer.
FarmSender replaces you as that layer.
One system that connects all your tools, knows your specific farm, and works on WhatsApp — the app you already use at 5am. It doesn’t suggest what to do. It does the work: files compliance docs, sends vet summaries, reconciles milk cheques, builds dashboards, monitors overnight.
You go back to farming.
Each customer gets their own dedicated, isolated server. Your data never mixes with anyone else’s. Nothing to install, nothing to configure — sign up and it works.
Every tool. One conversation.
Halter sees cattle movement. Pasture.io sees satellite data. Xero sees invoices. FarmSender sees all of it at once.
FarmSender
sees all of this at once
Halter
Cattle movement, grazing patterns, virtual fence alerts
Pasture.io
Satellite pasture data, paddock covers, growth rates
Xero
Invoices, cashflow, milk cheques, expense tracking
Weather
Forecasts, rainfall, soil temps, frost warnings
Compliance
BCMS movements, TB testing, Red Tractor, ELM docs
No single tool sees all of this. No single vendor replicates it.
See it work
This isn’t a chatbot.
Watch.
6am. Devon. Two dead calves. ChatGPT gives you a Wikipedia article on dystocia. FarmSender already knows the sire, the paddock covers, and the 23 heifers still to calve.
That’s not a better answer. It’s a different thing.
FarmSender
online
Build anything
Build what you need.
From a text message.
Ask FarmSender to build a live dashboard, compliance pack, or cashflow model — and it exists. Hosted at your own URL. Shareable with your consultant, bank manager, or vet.
FarmSender
online
Build me a dashboard showing feed supply versus demand for the next 6 weeks
09:30
Done. Live dashboard at farm.farmsender.com/feed — pulling paddock covers from Pasture.io, herd size from Halter, and weather forecast for growth rates. ✅
09:31
Feed Supply vs Demand
6-week forecast: 14 days cover at current stocking
Red Tractor Compliance
47/52 requirements met — 90% audit-ready
You: “Red Tractor audit is next month. Build me the compliance pack”
12-Month Cashflow Forecast
Net cashflow: +£70,000 — bank-ready format
You: “Bank manager wants a cashflow forecast. Can you build one from Xero?”
Always on
What FarmSender does
while you farm.
Not a tool you go to. An intelligence that comes to you — all day, every day.
5:00am
Daily briefing
FarmSender
Good morning. Weather dry till Thursday. 3 cows due calving. Milk price: 38.2ppl, down 1.1. Vet visit confirmed for 2pm.
7:30am
Health alert
FarmSender
Cow #347 BCS dropped below 4.0 (Halter data). Moved to paddock 3 monitoring group. Previous BCS: 4.3 on 12 March.
9:00am
Compliance auto-filed
Yesterday's movements filed with BCMS — 14 heifers from paddock 6 to 3.
11:00am
Vet summary compiled and sent
Vet summary for Dr Williams ready — calving records, BCS trends, medicine log. Sent ahead of 2pm visit.
2:00pm
Pasture update
Paddock 9 growth slowing — 12 kgDM/ha/day vs 18 last week. Consider early rotation.
5:00pm
Milk cheque reconciled
March milk cheque from Arla: £34,218. Reconciled against Xero — matches within £12.
9:00pm
Overnight monitoring active
FarmSender
Calving alerts on for 3 due cows. Weather station: no frost expected. Cameras monitored — will alert on movement in calving shed.
Not another farm app.
Every platform tries to replace your tools. FarmSender connects them.
Knows your specific farm
Connects Halter + Pasture.io + Xero
Builds live dashboards on demand
Works on WhatsApp
Files compliance docs automatically
Learns from every interaction
Multi-user (owner, herd mgr, relief milker)
Dedicated, isolated infrastructure
Your data stays yours. Exportable anytime. Never sold. Never shared without consent.
What you save
The maths behind the message.
Enter your herd size and how many hours you spend on admin each week.
£6,084
saved per year on admin at £13/hr
9
hours reclaimed per week
48
compliance docs auto-filed per year
Based on 60% admin time reduction. Actual savings depend on your operation. FarmSender starts at £199/month.
Why this matters now
The farmers who survive the next five years will be the ones who make faster, better-informed decisions with less labour.
7,010
dairy producers in GB
Down 2.6% this year. The survivors need an edge.
Source: AHDB Dairy, 2025
10+
hours per week on admin
That’s £13K–£26K per year being a data clerk instead of a farmer.
Source: NFU Survey, 2024
77%
can’t find workers
The labour crisis isn’t coming. It’s here.
Source: NFU Labour Survey, 2024
Live on your farm in 48 hours
From first call to working intelligence layer — in two days. No technical skills needed.
We talk.
A 30-minute call. You tell us about your farm — herd size, tools you use, what eats your time. We figure out where FarmSender makes the biggest difference.
We connect.
We set up your dedicated server, connect your tools (Halter, Pasture.io, Xero, weather stations, compliance systems), and teach FarmSender about your operation.
You message.
Open WhatsApp. FarmSender is there. Ask questions, get daily briefings, build dashboards, file compliance docs. Every worker on the farm gets access.
Less than your accountant. More than any app.
A full intelligence layer for your farm — less than the cost of a part-time admin.
Farm Starter
For individual farms getting started.
- Daily briefings via WhatsApp
- Connect up to 3 farm systems (Halter, Xero, etc.)
- Compliance auto-filing (BCMS, TB reminders)
- Build up to 5 live dashboards
- Dedicated secure server
- All workers on the farm get access
- Onboarding call + setup
Farm Pro
For larger operations needing full cross-system intelligence.
- Everything in Farm Starter
- Unlimited farm system connections
- Unlimited live dashboards
- Proactive health & compliance alerts
- Vet summaries and bank-ready reports
- Multi-farm support (up to 3 units)
- Priority support + quarterly review
- Custom integrations on request
No contracts. Cancel anytime. 14-day free trial.
Book a callFrequently asked questions
Can't find what you're looking for? Get in touch
Halter, Pasture.io, Xero, QuickBooks, weather stations (Davis, MetService), camera systems, BCMS, and most tools with an API. We’re adding new integrations regularly — if you use it, we can probably connect it.
ChatGPT is a general-purpose tool that knows nothing about your farm. FarmSender connects to your actual systems — Halter, Pasture.io, Xero — and understands your specific herd, your paddocks, your compliance obligations, and your history. It doesn’t suggest a response. It sends the vet summary. It files the compliance doc. It builds the dashboard.
Each customer gets a dedicated, isolated server. Your data doesn’t mix with anyone else’s. We handle all security updates and monitoring. Your data is exportable anytime, never sold, never shared without consent. All integrations use official, encrypted APIs.
If you can send a WhatsApp message, you can use FarmSender. We handle all the technical setup, integration connections, and ongoing maintenance. Your herd manager, relief milker, and farm workers can all use it — same number, role-appropriate answers.
FarmSender amplifies your judgement — it never replaces it. For actions like sending vet summaries or filing compliance docs, you approve everything by default. Over time, as you build confidence, you can give it more autonomy on routine tasks.
48 hours from your first call. We connect your existing tools, teach FarmSender about your operation, and you’re live on WhatsApp. No hardware to install. No software to download.
Yes — every worker on the farm gets access through the same WhatsApp number. The owner asks about cashflow. The herd manager asks which cows are due. The relief milker asks for the evening protocol. Same number, different answers based on who’s asking.
You can cancel anytime — no contracts, no cancellation fees. Your data is exportable in full before you leave. We’ll help with the transition. If you change your mind later, your farm’s history and context are preserved for 90 days.
Chat with us on WhatsApp.
Your farm doesn’t fit in a dropdown menu. Tell us about it over a message — the same way you’ll manage FarmSender every day.
14-day free trial. No credit card. No contracts. Live in 48 hours.